Jessica Simpson Dresses
“I AM EVERY GIRL. I WANT WOMEN AND GIRLS TO FEEL COMFORTABLE AND CONFIDENT WEARING MY PRODUCTS.”
The Jessica Simpson Collection is a signature lifestyle concept inspired by and designed in collaboration with Jessica Simpson, the American entertainment, music and style icon. Available globally, the growing brand offers footwear, apparel, fragrance, fashion accessories, maternity apparel, girls’ clothing and accessories and a home line, reflecting all that is modern Americana: iconic, trend-right, free-spirited, comfortable and affordable. The Jessica Simpson Collection is a collaboration close to Jessica’s heart, as she built it alongside her mother, Tina, and worked with sister Ashlee Simpson on the launch of Jessica Simpson Girls.
-launched Jessica Simpson Dresses for Spring 2009 in 250 doors grew business to 1500+ doors by Spring 2013
-Doubled fourth year sales goals
