bebe
bebe is the go-to destination for chic, contemporary fashion. The brand evokes a mindset – an attitude, not an age. It's a true original, always defining fashion's next stride forward. Designed for the confident, sexy, modern woman, bebe is a global label that embodies a sensual, sophisticated lifestyle.
Chairman and Founder Manny Mashouf opened the first bebe boutique in 1976 in San Francisco. Recognizing a demographic that was neither junior nor bridge, Manny created the first contemporary fashion brand. Over 40 years later, bebe has established itself as one of the world's top fashion retailers.
-Increased international sales first season sell-through by 30%
-Web exclusives consistently beat sales projections, creating continuous re-order bodies
-Increased dress category sales comps by 45%
-improved adoption rate, decreasing company investment while improving profit
